Pierre Gasly Website

Pierre Gasly is a Formula 1 driver for the Alpine team. Highly popular, he has more than 4 million followers on Instagram and an active community that follows his performances on the track. Pierre Gasly chose Studionet to design and develop his new website and manage its maintenance throughout the year. The e-commerce section allows fans to purchase official merchandise featuring the driver, including T-shirts, caps and miniature helmets.

Instagram followers

4 million

Project

E-commerce website

Timeline

4 months

Website

www.pierregasly.com

The spirit of Formula 1 expressed through graphic lines

The website design draws inspiration from the world of motorsport, where precision, clarity and efficiency are essential. We opted for clean, sharply defined lines and used this elegant sporting identity to shape the web design and immerse fans in the atmosphere of the Formula 1 paddock.

Pierre Gasly Formula 1 website graphic design

Development based on PrestaShop

One of Pierre Gasly’s main requirements was to retain a high degree of independence when managing website content. PrestaShop is a robust CMS supported by a large e-commerce community that has developed most of the features required to manage a merchandising business effectively. We expanded this foundation by developing custom functionality and migrated the website to a reliable, high-performance infrastructure.

Pierre Gasly PrestaShop e-commerce website

A bold design with a distinctly French identity

The website’s dominant colours are navy blue, white and bright red. The objective was to celebrate its French identity while conveying a strong and energetic character. The typography combines solid body text with outlined headings. This visual identity is applied consistently throughout the website and embodies the Pierre Gasly universe, creating a distinctive brand that is instantly recognisable to the driver’s fans.